How Artificial Intelligence is Revolutionizing the Tours & Travel Industry?

12 Jun 2023 AppcodeTechnologies

Artificial intelligence (AI) now penetrates in every part of the travel process. Today, website chatbots, personalized search platforms, and in-room virtual assistants are being deployed to improve customer engagement, boost conversion rates, and personalize the entire guest experience.

With AI, reaching our destination is becoming easier too. Last year, Google Flights started predicting delays and announcing them even before the airlines did.

How far might things go? In the following article, we’ll look at how tour and travel operators can integrate these services into their solutions to learn more about their customers, influence their decision-making, and drive more bookings.

1. Dynamic Pricing

One of the easiest and the most visible ways that the entire travel industry has been helped for the better with AI is with dynamic pricing. In a nutshell, dynamic pricing is seeing a different price each time one visits a website or an app. This pricing is affected by a number of factors like weekends, the number of hits, availability of rooms/seats, demand-supply, ratings, etc.

The factors can be decided and implemented in the travel solution as per the needs of the operators, agencies, etc. This allows for pricing to be far more fluid thus; it not only maximizes profits for the industries but also can score individuals some incredible deals especially when they use a travel agent.

2. Trip Planning and Research

A survey result shows that nearly one-third of travellers would be comfortable letting a computer plan their next trip based on information from their travel history. Using AI, travel operators are now able to create tailored recommendations based on a host of unique preferences.

AI algorithm sifts through millions of potential combinations and serves up a personalized day-by-day itinerary for the entire trip. Along with an itinerary, travellers can add more activities to personalize their trip.

Travellers with limited time might find this tool appealing. Not only does it eliminate the need for meticulous research, but it also seeks out appealing activities and experiences that might otherwise be overlooked.

For tour and travel operators and agencies, AI-powered trip planning offers the ultimate way to inspire customers and keep them engaged on the website for longer thus, increasing the conversion rate success.

3. In-room Assistants

Exciting use of artificial intelligence is providing assistance to customers online. Chatbots and AI-powered voice assistants are moving into hotel rooms around the world. Increasingly sophisticated, they’re able to enhance the on-property experience by answering guest questions, carrying out requests, placing an order for food, and offering real-time recommendations.

4. Data Processing and Analysis

One of the most popular and effective uses of AI in these applications is for gathering and interpreting data in order to draw conclusions about customers, business practices and pricing strategies.

AI has the ability to sort through huge amounts of data quickly and accurately. For instance, AI can be used to sort through customer feedback from surveys, reviews and online polls, in order to build a clearer picture of current opinion, in real-time.

In addition, you have the option to add services like electronic bracelets, trip recommendation and suggestions, reputation management and a lot more. Are you looking for a solution that is capable of having these Artificial Intelligence Services?