“AI may entirely one day take over the human role that they play”, postulates almost every second individual. What they tend to ignore is, the fact that artificial intelligence is a compliment to the human factor rather than a replacement, and the responsible use of artificial intelligence can make a travel agent’s job easier, make them more efficient, and help them understand travel trends of their clientele better.
The basic operations simplified for the travel agents by the introduction of Artificial Intelligence are dynamic pricing, Traveling assistance, Recommendations and suggestions, etc. These programs are designed to maximize money and to provide a personalized experience to every customer. AI customizes your searches and booking options according to your preferred date and time and presents a dynamic pricing which in turn helps the travel agents, as people turn to them because they have better offers on the booking due to a tie up with the chains of hotels and other suppliers. Similarly, a travel assistant helps refining the leads and saves an agent’s time from wasted efforts.
Artificial Intelligence is a great compliment to the travel industry as it helps the clients to make suggestions about where they MAY want to go. It even helps in making your stay and travel easier through a 24*7, machine- led support in the form of Chat bots, robots, customized searches, suggestions, previous experience reports, etc. Along with all these facilities and advances the biggest supporting factor is the hassle free transaction and verification, this has eased the process to a great extent.
While even if one plans to book their tours and travels using the AI recommendations, the travel industry or the agents in specific still have truckloads of roles to play. As a travel agent can not only meet the changing travel dynamics but can also help you connect with special local events and feed you with the exclusive inside knowledge. Majority of the travel agents have themselves been to the destinations that they suggest and hence can give a more personalized and genuine feedback which AI fails to present. This not just turns your trip more secure but even richer.
AI is no enemy of the travel industry but a boon that can be used to maximizing their profits, if brought to services mindfully.